Digital/Brand Marketing Specialist

Resourceful and dynamic marketing manager with comprehensive experience spearheading digital marketing, advertising and public relations efforts and proven ability to develop robust marketing and communication strategies for establishing strong company reputation, interacting with external and internal stakeholders, optimizing brand awareness, and improving audience reach. History of success planning and executing social media campaigns/events, performing in-depth analysis, developing unique insights of audience data, evaluating performance, and building/maintaining organization presence. Able to perform under tight deadlines and pressure and possess excellent communication, public speaking, active listening, and creative thinking skills along with the ability to build long-term business relations, and adapt to changing technology and trends in the industry landscape while liaising with external and in-house cross-functional teams to optimize bottom-line

Key Career Highlights

• Developed expertise in employing web-based tools, Search Engine Optimization (SEO), inbound marketing practices, and social media best practices with track record of creating and implementing successful media campaigns for customer community building.
• Proficient at developing and planning highly engaging content and managing accounts across various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Recognized for planning and implementation of company culture initiatives including monthly happy hours, holiday parties, and an after-hours club.
• Conceptualizes, plans, manages, and executes integrated campaigns for three offices and six divisions company-wide each catering to a unique audience.
• Adept at engaging company’s audiences, enhancing user experience, generating qualified leads, and monitoring ad analytics.
• Seasoned prospector, presenter, and negotiator; able to uncover and capture new growth opportunities in a fast-paced and ever-changing competitive market environment.

Areas of Expertise

Digital/Social Media Marketing | Strategic Planning | Campaign/Event Management | Creative Concept Design | Creative Content Management | Business & Key Accounts Development | Project Management | Public Relations Management | Brand Awareness | Clients & Vendors Relationships | Sponsorship & Partnership Development | Team Leadership & Management | Adobe Creative Suite

Professional Experience

Nadel Architecture + Planning

Marketing Manager | Oct. 2021 – Present

Responsible for management and execution of all aspects of Nadel’s integrated marketing strategy including design, planning, and implementation of physical collateral as well as digital marketing/social media and public relations campaigns. Work with top company management to create business growth strategies as well as with studio directors to tailor strategies to grow their market share.

• Work with design team to development and implement a cohesive brand identity and aesthetic used across all marketing collateral to increase brand recognition and awareness.
• Execute digital and social marketing efforts that optimized campaign engagement growth by 5% and increased audience by 28%
• Collaborate with external PR Agency and studio directors to create engaging and insightful thought leadership content across multiple industry sectors and leveraged content to support brand awareness campaign.

Cabrio Properties

Leasing/Marketing Consultant | Apr. 2017 – Jul. 2021

Delivered subject matter expertise in planning, organizing, and executing multiple digital marketing campaigns to ensure success for two brands and fifty-plus properties. Improved and expedited operational excellence by designing, constructing, and maintaining two web domains that facilitating daily updates and troubleshooting activities.

• Applied highly collaborative approach and compelling negotiation skills in establishing and sustaining effective partnerships with multiple ILS services, including but not limited to Apartments.com and Zillow resulting in streamlining lead-flow, minimizing cost, and achieving quarterly saving of approximately $1K.
• Executed digital and social marketing efforts that optimized campaign engagement growth by 7.5% using Facebook Ad Manager
• Organized, administered, and trained seven high-performing leasing agents on institutional policies and procedures while supporting three new managers with property operations.

Education & Credentials

B.S. Advertising Management | Michigan State University

Professional Certifications: LinkedIn Marketing Solutions | LinkedIn Marketing Strategies
Technical Proficiencies: Buffer | Hootsuite | Adobe Creative Suite | LinkedIn Marketing Solutions | Google Analytics | Google Ads | Simmons OneView | Mintel | SimplyAnalytics | Ad$pender | IBISworld | Meltwater